Established in 1983 by Mr. Nerio Alessandri, Technogym is a manufacturer of fitness equipment based in Cesena, Italy. They have 13 branches and more than 2,000 employees within the US.

The Challenge:
A very high-end series of exercise and rehabilitation equipment, Technogym, is a world leader in the wellness and fitness fields and is known as “the wellness company”. They needed a sales kit for the US marketplace that was reflective of the european styling and quality they are known for in their products.

Imagery courtesy of HADW and LADA