Redhook Brewing

Redhook earned its maverick status by virtue of its early emergence as the first microbrewery, a foreign concept in the domestic beer industry during the early 1980s to the Pacific Northwest.

The Challenge:
Several redesigns of the beer throughout the years helped make a minor comeback for them in the craftbrew market, but not to the same status and prestige that Redhook enjoyed in the 90s. It was time to get back to the roots of the company and energize the once-proud company that was the first microbrewery in the Northwest. A new strategy and packaging system were put into production.

Images courtesy of HADW and LADA.