Ciena Corporation

Ciena is a leader in high performance networking systems. A company rooted in fiber optic solutions and hardware technologies. They provide technology solutions to improve existing networking infrastructure by expanding its current capabilities.

The Challenge:
Translate Ciena’s current graphic language into a physical customer experience. Expand upon their current brand look and feel by showcasing their innovation, creativity, and employees through experiences, materials, imagery, color, and texture. This “kit of parts” would also need to be flexible enough to be installed throughout their other 27 centers worldwide.

Imagery courtesy of HADW and LADA.