Cafe Yumm

A start-up franchise company, the husband and wife team created a twist on asian fusion in a bowl. With their all natural products and very unique sauces and seasonings, Cafe Yumm, “a sophisticated synthesis of worldly tastes” is a welcome alternative to typical lunch and dinner fare.

The Challenge:
We needed to create an inviting, zen-like eating experience that tells the story of the couple that created this new style of food. Establish an ownable position within the “fast casual” marketplace with the message that this is truly a different food experience.