The Cold Standard: Blisscotti

A start-up company, “The Cold Standard”, from the man who created the Sonicare tooth brush. His idea for a new gourmet frozen confection that combines biscotti, ice cream, and chocolate was promised to be the new rage.

The Challenge:
The first task was to name the product, create the identity, then design a high-end packaging line that would key-in the consumer that this is a new gourmet dessert, worthy of its price point.

Images courtesy of HADW and LADA.